Dealer Demo Events

Ready to ride?

February–November, 2026

Harley-Davidson is hitting the road with six fully loaded semi-trucks, bringing our latest and greatest motorcycles to cities across the U.S. Join us at participating dealerships for an exclusive opportunity to experience the newest Harley-Davidson models up close and on the road.

MotoAmerica King of the Baggers Series

Coming to a track near you

March–September, 2026

Touring Bikes have a new destination: the racetrack. Come see the Harley-Davidson® Screamin’ Eagle® factory racing team compete in King of the Baggers at select MotoAmerica rounds.

PAN AMERICA™ ADV TOUR

Ride along with us

March–October, 2026

ADV enthusiasts and Pan America™ owners, Harley-Davidson is taking the Pan America™ to ADV events across the country this March through October. Meet up with us, get to know other riders, take a demo ride and more. Check back soon for details.

Laconia Motorcycle Week

Loudon, New Hampshire

June 13–20, 2026

Come celebrate Laconia Motorcycle Week with Harley-Davidson. Enjoy a full schedule of exciting activities and events.

June 13-20

Demo Rides, H.O.G. Member Check-in, Trike Demonstrations, Exclusive Harley-Davidson event shirt – limited quantities, Rides and more.

10am-5pm Saturday - Saturday

June 12-14

Top Copy for Kids Motorcycle Skills Challenge

June 19

Proper Performance Show & Stunt Show

6pm-10pm at Laconia Harley-Davidson.

Visit the H‑D App on your mobile device for event details.

European H.O.G. Rally

Cascais, Portugal

June 18–21, 2026

Join us for the 32nd European H.O.G. Rally in the beautiful coastal town of Cascais, Portugal.  This event is open to all riders, Harley enthusiasts, and H.O.G. members – so bring your friends, rev up your engines, and get ready for an epic adventure!