Enjoy free admission for you, discounted admission for your guests, free entry for kids under 18, plus exclusive discounts across the H-D Museum campus including passholders getting 10% off at the H-D Shop and MOTOR Bar & Restaurant. There are three levels of passes, so choose what’s best for you.
The H-D Museum Individual Annual Pass is perfect for a full day of adventure! Each visit includes 1 adult admission, and you can bring friends along with 50% off up to 10 guest tickets. Plus, pass holders receive 10% off at MOTOR Bar & Restaurant and 10% off select items at the H-D Shop.
Individual Annual Pass costs $50.00.
The H-D Museum Family Pass is perfect for entertaining the whole family! Each visit includes admission for 2 adults, while children under 18 get in free. Bring friends along and enjoy 50% off up to 10 guest tickets. Plus, Family Pass holders receive 10% off at MOTOR® Bar & Restaurant and 10% off select items at the H-D Shop.
Family Annual Pass costs $75.00.
The H-D Museum VIP Annual Pass is the ultimate way to experience it all! Each visit includes admission for 4 adults, with children under 18 admitted free. Bring friends along and enjoy 50% off up to 10 guest tickets. Plus, VIP Pass holders receive 10% off at MOTOR Bar & Restaurant and 10% off select items at the H-D Shop.
VIP Annual Pass costs $150.00.
All children under 18 get in free.
Enjoy half-price admission for up to 10 guests per visit.
Get 10% off officially licensed gear (in-store only).
Receive 10% off at MOTOR® Bar & Restaurant.
Find answers to common questions about the H-D Museum Annual Pass, including purchasing the pass, receiving the pass, parking, and more.
Passes are valid for 12 months from the purchase or fulfillment date.
No, Annual Passes are non-refundable and non-transferable.
Yes, a valid photo ID may be required.
No, passes expire 12 months after purchase or fulfillment, even if unused.
Benefits may change from year to year. We'll update the website with H-D Musuem annual passholder benefits.
No, passes cannot be redeemed for cash or used for past visits.
No, the purchase amount is not tax-deductible.
No. Annual Passes are non-transferable, and the named member on the pass must be present to use it.
When you sign up, select the pass type that’s right for you (Individual, Family, or VIP). Then choose Will Call to pick it up at the H-D Museum, or Mail to have it delivered (please allow up to 2 weeks for delivery).
Free parking is available on the H-D Museum campus grounds.
Yes. In compliance with ADA guidelines, service animals are welcome.
Unlock a year of legendary experiences with the H-D Museum Annual Pass. Perfect for individuals, families, and VIPs, the Annual Pass gives you unlimited access to explore the history, culture, and legacy of Harley-Davidson all year long. Enjoy exclusive perks including free admission for kids, discounted guest tickets, savings at The Shop, and dining discounts at MOTOR Bar & Restaurant. With free parking, rotating exhibits, and events happening year-round, the H-D Museum Annual Pass is the best way to experience Milwaukee’s most iconic destination again and again.
