Journey to the Birthplace of Harley-Davidson

Ultimate H-D Experiences

See the First Harley: Serial #1

In 1903, out of a small shed in Milwaukee, Wisconsin, four young men lit a cultural wildfire that would grow and spread across geographies and generations.

Step Inside the Vault

Go beyond the public exhibits with an exclusive VIP tour of the H-D Archives. See rare artifacts, historic documents, and the stories behind the world’s best motorcycles.

Powertrain Operations Factory Tour

See where H-D engines come to life. Take a behind-the-scenes look at the factory, watch the precision craftsmanship, and witness the power behind every bike.

Gear Up: Shop Exclusive H-D Gear

Score ultimate souvenirs from the H-D Shop, featuring products and apparel exclusively sold at the H-D Museum campus.  

See Where It All Began

Plan to spend a full day exploring the legendary H‑D Museum campus and discovering the stories, culture, and iconic moments that shaped Harley‑Davidson from the very beginning.

See the First Harley: Serial #1

In 1903, out of a small shed in Milwaukee, Wisconsin, four young men lit a cultural wildfire that would grow and spread across geographies and generations.

Step Inside the Vault

Go beyond the public exhibits with an exclusive VIP tour of the H-D Archives. See rare artifacts, historic documents, and the stories behind the world’s best motorcycles.

Powertrain Operations Factory Tour

See where H-D engines come to life. Take a behind-the-scenes look at the factory, watch the precision craftsmanship, and witness the power behind every bike.

Gear Up: Shop Exclusive H-D Gear

Score ultimate souvenirs from the H-D Shop, featuring products and apparel exclusively sold at the H-D Museum campus.  

See Where It All Began

Plan to spend a full day exploring the legendary H‑D Museum campus and discovering the stories, culture, and iconic moments that shaped Harley‑Davidson from the very beginning.

See the First Harley: Serial #1

In 1903, out of a small shed in Milwaukee, Wisconsin, four young men lit a cultural wildfire that would grow and spread across geographies and generations.

Step Inside the Vault

Go beyond the public exhibits with an exclusive VIP tour of the H-D Archives. See rare artifacts, historic documents, and the stories behind the world’s best motorcycles.

Powertrain Operations Factory Tour

See where H-D engines come to life. Take a behind-the-scenes look at the factory, watch the precision craftsmanship, and witness the power behind every bike.

Gear Up: Shop Exclusive H-D Gear

Score ultimate souvenirs from the H-D Shop, featuring products and apparel exclusively sold at the H-D Museum campus.  

See Where It All Began

Plan to spend a full day exploring the legendary H‑D Museum campus and discovering the stories, culture, and iconic moments that shaped Harley‑Davidson from the very beginning.

Your visit starts here

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H-D Museum Campus

Explore the World’s Only Harley-Davidson Museum

Where the spirit of Harley‑Davidson comes alive through legendary history, hands‑on experiences, and events that bring the riding community together in the heart of downtown Milwaukee.

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H-D Headquarters & Davidson Park

Explore the Birthplace of Harley-Davidson

Home to the original Juneau Avenue factory and today’s H-D corporate campus and community park – this is where it all began in 1903.

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Powertrain Operations Factory

Explore Where the Iconic Engines Are Made

Experience the factory floor up close and see the precision, innovation, and craftsmanship that power Harley‑Davidson’s iconic engines.

Ride, Explore, Discover H-D in Milwaukee

H-D Museum

The museum celebrates the legacy, culture, and innovation of H-D with immersive exhibits and iconic motorcycles.

MOTOR Bar & Restaurant

Chef-led, scratch-kitchen dining destination serving bold BBQ and smoked flavors in a vibrant, moto-inspired atmosphere.

H-D Shop

The H-D Shop offers exclusive apparel inspired by the rich heritage of Harley-Davidson and archival designs that can only be found at the world's only Harley-Davidson Museum.

H-D Factory Outlet

The only H‑D Factory Outlet in the world, offering great deals on end-of-season items and last-chance, discontinued favorites.

Powertrain Factory Tours

Step onto the factory floor for a behind-the-scenes Powertrain Factory Tour and witness the technology and craftsmanship behind H-D’s iconic engines.

Davidson Park

A vibrant 4.8-acre park at H-D Headquarters, the public space was designed for motorcycles, featuring a playground and a tavern open during events.

H-D Headquarters

Visit Juneau Avenue in Milwaukee, the birthplace of an iconic American brand where innovation, craftsmanship, and passion came together to create the first Harley-Davidson motorcycles.

The Motorcycle That Defined a Culture

Upcoming Events

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Saturday BBQ & Brews - April 11, 2026

04/11/2026, 5:30 PM
MOTOR Bar & Restaurant
Free
Food & BeverageLive Music
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Saturday BBQ & Brews - April 11, 2026 [Revised]

04/11/2026, 5:30 PM
MOTOR Bar & Restaurant
Free
Food & BeverageLive Music
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Milwaukee 414 Day

04/14/2026, 10:00 AM
Harley-Davidson Museum
Free
Food & BeverageFamily-FriendlyFree
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Saturday BBQ & Brews - April 18, 2026 [Revised]

04/18/2026, 5:30 PM
MOTOR Bar & Restaurant
Free
Food & BeverageLive Music
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Saturday BBQ & Brews - April 18, 2026

04/18/2026, 5:30 PM
MOTOR Bar & Restaurant
Free
Food & BeverageLive Music

Rock The Green Earth Day Celebration

04/25/2026, 12:00 PM
Harley-Davidson Museum
Free
FreeLive MusicFamily-Friendly
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Saturday BBQ & Brews - April 25, 2026

04/25/2026, 5:30 PM
MOTOR Bar & Restaurant
Free
Food & BeverageLive Music

This is Me Exhibit

Every Rider Has a Story. What’s Yours?

From Elvis Presley’s personal Harley to custom builds and gear, this exhibit celebrates individuality and the freedom to express identity through the ride.

Creating A Legend Exhibit

Where Imagination Fuels Innovation

A behind-the-scenes look at Harley-Davidson’s creative process, where art and engineering unite to shape iconic motorcycles.

Ezy Ryders Exhibit

Voices of the Road. Faces of a Story.

A black-and-white photographic exhibit capturing the stories, traditions, and community of Black motorcyclists in New York City.

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Kickstart Your Journey

Find maps, travel information, and local vacation tips to make planning your trip hassle-free and full of adventure.

United We Ride – All Wheels Welcomed

Discover the world’s only Harley-Davidson Museum located on a scenic 20-acre campus in Milwaukee. Home to an unrivaled collection of Harley-Davidson motorcycles and memorabilia spanning from the legendary “Serial Number One” to today's iconic models, the museum offers two floors of immersive exhibits that bring the brand’s rich history, engineering, and culture to life through interactive displays and riders’ stories. With full access to a museum shop, MOTOR® Bar & Restaurant, seasonal events, and engaging tours, visitors are invited to experience the spirit of freedom, self-expression, and the open road that define the Harley-Davidson legacy.