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Go Beyond the Exhibit — Discover the Stories with a Guided Tour

Guided Tours

There are three guided tours available: Spotlight Tour, Beyond the Gate Tour and the VIP Tour. Scroll down to learn more about each tour type.

We offer public and private Guided Tours. Public tour dates can be viewed on the calendar: note that tour capacity is limited and reservations are strongly recommended. Private tours can be reserved on a date of your choice by calling (414) 287-2799 at least two weeks in advance.

Explore Our Guided Tours

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    Spotlight Tour

    Enjoy this 1-hour guided tour through the museum exhibits with our specially trained Museum Tour Guides, who share stories about the history of the Harley-Davidson Motor Company, select motorcycles, and artifacts in our collection. Spotlight Tours are offered to the public on Sundays and Mondays at 11 a.m. and Fridays at 1:30 p.m. Also available for private tour group bookings on a date of your choice for 10-48 guests. Please call (414)-287-2799 at least two weeks in advance.

  • Beyond the Gate Tour

    This 90-minute guided tour is ideal for guests looking for a deeper experience and a visit to the Motorcycle Vault. Beyond the Gate Tours are offered to the public on Thursdays, Fridays and Saturdays at 11 a.m. Also available for private tour group bookings on a date of your choice for 10-48 guests. Please call (414) 287-2799 at least two weeks in advance.

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    VIP Tour

    Celebrating a special occasion or special person? The 2-hour VIP Tour is the top of the line in our tour portfolio! Guests will receive a guided tour of the museum, a visit to the Motorcycle Vault, and a chat with a curator or archivist. Plus, each VIP tour guest receives a special commemorative challenge coin and a 10% discount in The Harley-Davidson Shop. Also available for private bookings on a date of your choice for 2-20 guests. Please call (414) 287-2799 at least two weeks in advance.

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    Audio Guide

    Hear the voices of riders, heroes, and experts from the past and present with our self-guided audio tour. Available in 7 languages. The audio tour can be purchased at the Museum Lobby in addition to an admission ticket.

Jeff (tour guide) was the perfect host taking us around the museum and explaining some of the history of the company. My elderly parents really appreciated the pace of the visit, and my dad came alive that day and kept a keen interest in everything that was being said and what was on view. We had a very hectic holiday but our visit to the H-D Museum will definitely go down as a highlight of the visit!

- Robbie N., Museum Visitor from Scotland, June 2025

  • 5.0 GuidedTours 1MediaCard KnowBeforeYouGo

    Know Before You Go

    Guided tours are available as an add-on to a museum general admission ticket, which is required for all tour attendees. Please arrive at least 10 minutes before your scheduled guided tour time, as tours begin promptly. Check in at the front desk in the museum lobby to meet your tour guide and receive your tour credentials.

Guided Tours – FAQs

Frequently asked questions about tours and visits to help you plan your trip to the H-D Museum.

Tours must be booked at least 2 weeks in advance.

Spotlight Tours are offered to the public on Sundays and Mondays at 11 a.m., and Fridays at 1:30 p.m. Beyond the Gate Tours are offered on Thursdays, Fridays, and Saturdays at 11 a.m. The VIP Tour is available to the public on the first Friday of each month. All tours are also available for private bookings by calling (414) 287-2799.

The minimum for a guided tour is 10 guests, and the maximum is 48 guests. The VIP Tour can be reserved for 2-20 guests.

No, general admission tickets are not included. Guided tours are add-ons to your visit, so all guests must purchase a museum ticket. Note that general admission is free for Museum Annual Passholders and H.O.G.® Members.

Yes, private tours can be reserved by calling 414-287‑2799.

A refund will be issued if you cancel with at least 24 hours’ notice.

Guided tours must be paid for at least 2 weeks in advance. Self-guided visits can be paid for upon arrival.

Need Help Booking a Guided Tour?

If you’d like to speak with someone about scheduling a private tour, call us at (414) 287‑2799 or email us at [email protected].

More Ways to Explore H-D Experiences

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H-D Museum Campus Walking Tour

Download the PDF and follow the path around the 20-acre H-D Museum campus for a self-guided tour. Tour length is variable as it is self-guided.

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H-D Headquarters Campus Walking Tour

Explore the H-D Headquarters campus for a chance to take your picture in a number of Historical Iconic landmarks. This is self-guided and outdoors.

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Powertrain Operations Factory Tours

Step onto the factory floor for a behind-the-scenes Powertrain Factory Tour and witness the technology and craftsmanship behind H-D’s iconic engines.

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Davidson Park Walking Tour

Take a self-guided walking tour to discover the park’s history, design features, and hidden gems anytime you visit.

Discover the Harley-Davidson Museum like never before with a guided tour that takes you beyond the displays and into the stories that shaped motorcycling history. Led by knowledgeable Museum Guides, these tours offer insider insights, fascinating details, and a deeper look at the bikes, people, and culture that define Harley-Davidson. Perfect for individuals, families, and groups, guided tours provide a memorable and interactive experience that brings the Museum to life. Book your guided tour today and make the most of your visit to the H-D Museum in Milwaukee.