Big Unit Poker Run supporting Fisher House Wisconsin launches at the H-D Museum on Sunday, September 6, 2026, with registration open at 8 a.m. and kick stands up at 11 a.m.

Wisconsin’s largest annual ride, 19th Annual Big Unit Poker Run 2026 at the Harley-Davidson Museum. A reunion of riders supporting our veterans, military members, first responders and their families. A day of scenery, camaraderie, and history — all with a greater purpose. Each year, riders from across the region, the nation come together for one unforgettable ride — not just for the thrill of the open road, but to raise money for the Big Unit Foundation in support of Fisher House Wisconsin.

Big Unit Poker Run Partners

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    Big Unit Foundation

    Big Unit Foundation – we ride for our veterans, for active military, for first responders, and for the families who serve alongside them. We ride to lift them up through random acts of kindness, support in moments of need, and a reminder that they are never forgotten. Come be part of something bigger than the ride. Be part of a mission. Be part of the heart.

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    Fisher House Wisconsin

    When a veteran or military service member receives care at the VA, the last thing families should have to worry about is how to support their loved one during hospitalization. For many families, the VA Medical Center is hours from home, and it is difficult to predict how long a stay might be. Not only are there financial sacrifices with travel and lodging, there can be mental and emotional burdens as families seek answers and wait for medical results. Fisher House Wisconsin hopes to lessen these burdens so families can focus on helping their loved one heal. The Milwaukee VA Fisher House is conveniently located on the Milwaukee VA Medical Center grounds and offers 16-bedroom suites of varying layouts to accommodate single travelers or larger families, at no cost to them.

Big Unit Poker Run

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Join the Big Unit Foundation for the 19th Annual Big Unit Poker Run benefiting Fisher House of Wisconsin on Sunday, September 6th at the Harley-Davidson Museum Campus in Milwaukee, registration starts at 8 a.m. with kick stands up at 11 a.m.