Gear Up to Shop

Discover the only Harley-Davidson Factory Outlet in the world

A destination for unbeatable deals on end‑of‑season gear and exclusive, last‑chance finds.

One Destination. Zero Equivalents

Visit the World’s Only Harley-Davidson Factory Outlet

Discover rare finds, discounted gear, and authentic H-D merchandise – your last chance to get your hands on these items before they’re gone.

Blowout Sales

Stay Tuned for Our Next Factory Outlet Sale

Missed the last Factory Outlet event? Don’t worry — another one’s on the horizon! Join our email list for exclusive early access and insider updates on all things retail, including upcoming Factory Outlet Sales.

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H-D Factory Outlet

From discontinued favorites to limited‑quantity treasures, this is your chance to score authentic H‑D style at a rare value before it’s gone for good.

Located on the H-D Museum campus at 401 W. Canal St., Milwaukee, WI 53203, the H-D Factory Outlet is open daily from 10:30 a.m. to 5:30 p.m.

Please call (414) 287-2770 to speak with a retail team member during store hours. Follow @hdmuseum on Facebook and Instagram for updates on H-D Factory Outlet sales and promotions.

A Look of What We Carry

  • Leather & Textile Riding Jackets

    Crafted for durability and style, leather and textile jackets deliver protection with an iconic attitude.

  • Shirts and Tees

    We have a huge variety of Mens, Womens and Kids shirts and tees. From long sleeve, short sleeve button ups or just great H-D graphic tees, we have something to please the die-hard rider to the littlest Harley-Davidson fans.

  • Headwear

    From classic ball caps to rugged trucker hats, we have you covered to rep your love of the open road.

  • Gifts, Collectibles & Souvenirs

    Whether you're hunting for a hidden gem or that perfect gift, this is your chance to grab something special at a solid value.

Join Our List

Get Updates on Upcoming Factory Outlet Sales

Sign up for our email list to get notified about upcoming sales and exclusive promotions.

Beyond the Factory Outlet: More to Experience

H-D Shop

The H-D Shop offers exclusive apparel inspired by Harley-Davidson's rich heritage and archival designs.

MOTOR Bar & Restaurant

Chef-led, scratch-kitchen dining destination serving bold BBQ and smoked flavors in a vibrant, moto-inspired atmosphere.

H-D Museum

The museum celebrates the legacy, culture, and innovation of H-D with immersive exhibits and iconic motorcycles.

Davidson Park

A vibrant 4.8-acre park at H-D Headquarters, the public space was designed for motorcycles, featuring a playground and a tavern open during events.

Powertrain Factory Tours

Step onto the factory floor for a behind-the-scenes Powertrain Factory Tour and witness the technology and craftsmanship behind H-D’s iconic engines.

H-D Headquarters

Visit Juneau Avenue in Milwaukee, the birthplace of an iconic American brand where innovation, craftsmanship, and passion came together to create the first Harley-Davidson motorcycles.

Discover the world’s only Harley-Davidson Factory Outlet, your go-to destination for unbeatable deals on authentic H-D gear. Shop exclusive end-of-season discounts and last-chance items, including discontinued favorites you won’t find anywhere else. Whether you're hunting for leather jackets, riding boots, apparel, or unique accessories, the Factory Outlet offers limited-quantity treasures at exceptional prices. Sign up for updates and never miss a sale on iconic Harley-Davidson merchandise—ride away with gear that’s as bold as you are.