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THIS IS ME: Bikes, Gear, and the Stories They Tell

Motorcycles are More than a Machine

Harley-Davidson riders are not a one-size fits all, but a rich blend of personalities, styles and life journeys.

This Is Me dives deep into the soul of riders, who turn their bikes and their gear into forms of pure self-expression. From Elvis Presley’s iconic swagger to Malcolm Forbes’ high-flying adventures. From Dick O’Brien’s racing genius to Randy Hayward’s legacy of service and style. This dynamic exhibit celebrates the wildly diverse people who ride, not for the look, but for the feeling. It’s not about fitting in. It’s about standing out.

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    The Ride That Changed Everything

    From Elvis Presley’s 1956 KH to the world’s fastest Harley-Davidson. Discover how these motorcycles mark milestones, celebrate success, and fuel dreams.

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    Built to Tell a Story

    Explore custom bikes and gear that speak volumes, like J. Shia’s Sprint inspired by the Swan Lake ballet or Randy “Detroit” Hayward’s show-stopping antique racing motorcycle.

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    More Than a Machine

    Meet riders whose lives are defined by the road. From Secret Service agent Lauren Gunawan to a WWII hero and everyday legends.

Step into a world where every bike tells a story of grit, glory, love, and legacy. You’ll meet artists, veterans, public servants, and legends, all connected by one thing: the ride. With interactive elements like a MIAD-designed board game and unforgettable personal artifacts, This Is Me invites you to reflect on your own journey. Whether or not you ride, you’ll leave inspired by the freedom to be exactly who you are.

This Is Me Exhibit

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“Where else can you stand inches from Elvis Presley’s personal Harley, the legendary Streamliner, and gear from Harley-Davidson's amazing collection? This Is Me is a once-in-a-lifetime ride through stories before they roll back into the archives.”

- David Kreidler , Lead Curator, This Is Me Exhibit

Your Story Belongs Here

Whether you ride or simply admire the culture, This Is Me invites you to see yourself in the stories of others. Come visit the Museum to explore the gear, the grit, and the glory.

“This Is Me” at the Harley-Davidson Museum in Milwaukee is a powerful exhibit that dives into the soul of riders and the freedom of self-expression on two wheels. From Elvis Presley’s iconic Harley-Davidson swagger to Malcolm Forbes’ globe-trotting adventures, Dick O’Brien’s racing legacy, and Randy Hayward’s service and style, this showcase celebrates the diverse personalities who define motorcycle culture. Explore stories of artists, veterans, public servants, and legends through motorcycles, personal artifacts, and interactive displays like a custom-designed board game by MIAD.