The Ride Begins Here

The Harley-Davidson Journey

Discover the roots of Harley-Davidson, starting with Serial Number One. Follow the twists and turns of a story built on grit and innovation.

Power. Precision. Passion.

The Engine Room

Dive into the heart of Harley-Davidson: the engine. This gallery is packed with historic engines and interactive stations that thrills all ages and tests even the most die-hard enthusiasts.

Design that Defines Generations

The Motorcycle Galleries

Witness the evolution of Harley-Davidson across two stunning floors. A tribute to Harley-Davidson’s unmatched design and engineering, this is a visual feast for riders, dreamers, and design lovers alike.

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Exhibits: Icons, Stories, and the Unexpected

Clubs & Competition
From board track racing and hill climbs to endurance trials and club rides, this gallery celebrates the thrill of competition and the camaraderie of the open road.
Tank Wall
A jaw-dropping lineup of Harley-Davidson tank designs that span decades. Each tank is a canvas of creativity, rebellion, and brand identity.
Tsunami Motorcycle Display
A Harley-Davidson motorcycle swept away by the 2011 tsunami in Japan washed ashore in British Columbia—still intact. This powerful display honors resilience, memory, and the global reach of the Harley-Davidson spirit.
Hands-On Interactives
Within our galleries, you’ll find interactive exhibits with puzzles, games, and design challenges that invite visitors of all ages to engage with the H-D legacy in a whole new way.

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Go Deeper into the Story

Book a Guided Tour

Unlock the full H-D experience with a guided tour with behind-the-scenes stories, explore hidden gems, and get your questions answered.

Bring Your Crew

Group Visits Made Easy

Give your group a one-of-a-kind experience exploring legendary stories and unforgettable exhibits.

From Blueprints to the Open Road

H-D Factory Tours

Ever wonder how an icon is built? See the artistry, engineering, and grit behind every H-D motorcycle.

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Museum Exhibits

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We don’t just display motorcycles. Every bike, every artifact in our collection carries a story. We use them to share the grit, innovation, and passion that built Harley-Davidson. It’s about connecting people to the spirit of Harley-Davidson and showing how this brand has shaped lives, communities, and culture for over 120 years.

- Bill Brewster, Curatorial and Exhibits Manager, H-D Museum

Step into the Story

This isn’t just a museum. The H-D Museum offers hands-on interactives, rare artifacts, and iconic motorcycles that inspire visitors of all ages.

Check Out Our Special Exhibits

SEE ALL SPECIAL EXHIBITS

Ride All Year Long

Enjoy Unlimited Visits with H.O.G.

H.O.G.® members get unlimited access to the H-D Museum — explore exhibits and enjoy discounts across the Museum campus.

Make the Most of Your Visit

Know Before You Go

Planning your visit is easy. Find info on parking, hours of operation, accessibility, and H-D® Shop hours: all in one place. We’ve got everything you need to make your trip smooth and memorable.

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Plan Your Visit by Interest

Whether you're a history buff, trendsetter, STEAM enthusiast, or visiting with kids, we’ve got something tailored for you. Explore the museum your way and make the most of every moment.

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The Action Never Stops

From bike nights and concerts to seasonal celebrations, there’s always something happening on the Harley-Davidson Museum campus. Check out our calendar and join the fun.

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Your Milwaukee Adventure Starts Here

Discover nearby hotels, airport options, and must-see local attractions—all in one place. Make your Harley-Davidson Museum visit part of an unforgettable Milwaukee experience.

Experience the Harley-Davidson Museum in Milwaukee—more than just a museum. Whether you’re passionate about motorcycle history, design, engineering, or family-friendly activities, the H-D Museum offers something for everyone. Explore hands-on interactive exhibits, immersive storytelling, and rare artifacts, including iconic Harley-Davidson motorcycles that inspire curiosity in kids and challenge even the most seasoned riders. Discover over 120 years of Harley-Davidson heritage, innovation, and culture all in one unforgettable destination.