Roll with the Crew
The Ultimate Riding Meetup
It’s not just about the bikes, it’s about the people. Thursday nights at the H-D Museum are where friendships form, families bond, and memories are made.
Soundtrack of Summer
Where Riders and Music Fans Rally Every Week
Every Thursday, the H-D Museum roars to life with bands that bring the heat. From indie rock to outlaw country, the lineup is stacked with can't-miss talent.
Bikes That Inspire
The Night Everyone Talks About
Watch the Motorcycle Plaza fill with jaw-dropping custom builds—and make sure your bike is part of the action.
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Thursday Bike Nights
Whether you ride or just love the vibe, Thursday Bike Nights at the H-D Museum celebrate music, motorcycles, and Milwaukee culture from May through September. Enjoy live bands, custom bikes, food and drinks, raffles, retail deals, and a new experience every week.
Weekly Schedule
Riders, Rhythms & Museum Moments
H-D Museum Bike Night Sponsors & Partners
Rockford Fosgate® Motorcycle Audio
Purpose-built motorcycle audio systems feature high performance speakers, amplifiers, and audio kits specifically designed for Harley-Davidson enthusiasts.
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Twisted Tea® Hard Iced Tea
Hard iced tea with a twist of fun. Keep It Twisted!
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Harley-Davidson® Insurance
Protection for your ride, peace of mind for your journey.
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Wisconsin Lottery®
Win big and support your community – WI Lottery gives back billions to players and homeowners statewide.
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Bike Night FAQs
Know before you go. Answers to your most asked questions.
Not at all. Whether you ride or just love the vibe, Thursday Bike Nights are open to everyone who enjoys great music, good food, and a lively atmosphere.
The Bike Night Concert Series events are free and open to the public.
Absolutely. It’s a family-friendly event.
Parking is available on-site. Security staff will direct you to the nearest car parking or bike parking, based on availability.
Yes! In addition to MOTOR® BAR & RESTURANT, we have outdoor food and beverage concessions with the MOTOR® Smoker.
Events are rain or shine. Some activities may be moved indoor MOTOR® Bar & Restaurant. If there are forecasted severe weather conditions, we may make the decision to cancel. Follow us on Facebook and Instagram for real-time information.
The H-D Museum is open from 10 a.m. - 5 p.m. daily.
Don’t Miss This at Bike Night
From May through September, the Harley-Davidson Museum in Milwaukee comes alive every Thursday for the Bike Night Concert Series, a celebration of motorcycles, live music, and local culture. Riders and enthusiasts alike can enjoy free concerts, custom bike showcases, cold drinks, and great food from MOTOR® Bar & Restaurant and the MOTOR Smoker. With weekly raffles, retail deals, and unique experiences, Thursday Bike Nights offer the perfect mix of community, camaraderie, and Harley-Davidson motorcycle pride, making it a must-visit weekly event for locals and visitors alike (all wheels welcome).