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Unlock the stories, history, and legends of Harley-Davidson with general admission tickets to the H-D Museum.
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Museum Campus Location & Hours
Located at 400 W. Canal St. in downtown Milwaukee, the Harley-Davidson Museum campus spans 20 acres of history, culture, and fun. From iconic exhibits and shopping to dining, entertainment, and scenic riverwalk views, there’s so much to see and do. Stick around, this is more than a museum, it’s a destination.
H-D museum is open daily from 10 AM to 5 PM. Please note that hours may vary on select holidays, so be sure to check our website or call ahead before your visit.
MOTOR Bar & Restaurant is open daily from 11 AM to 8 PM (Sunday – Wednesday) and 11 AM to 9 PM (Thursday – Saturday).
H-D Shop is open daily from 10:30 AM to 5:30 PM.
H-D Factory Outlet is open daily from 10:30 AM to 5:30 PM.
Plan Your Museum Visit: Tickets & Tours
Book a Guided Tour
Get the inside scoop with a guided experience that brings H-D history to life in new and unforgettable ways.
Reserve Your Spot
Upcoming Events
Common Visitor Questions
Where Should I Park?
The H-D Museum campus is easy to find – just off I-94 in downtown Milwaukee at 6th and Canal Streets. On-site parking is free. Two H-D Museum parking lots (H Lot & D Lot) are located on the west side of 6th Street. Riders heading to the Motorcycle Plaza can pull straight onto campus, roll up to the stop sign, and grab a spot in front of the H-D Museum on a first-come, first-served basis.
How Much Time Should I Plan?
Exploring the H-D Museum can take two or more hours, but plan for at least a half-day to enjoy the full campus experience – H-D Shop, Factory Outlet Store, MOTOR Bar & Restaurant with a riverfront patio. Extend your adventure with a Powertrain Operations Factory Tour in nearby Menomonee Falls, a stop at H-D Headquarters and Davidson Park, or a visit to local dealerships.
Do I Need to Be a Harley-Davidson Rider to Visit?
Not at all — our campus is built for everyone. “All Wheels Welcome” and “United We Ride” are more than slogans, they’re how we live. From families with kids in strollers to cruise ship groups and wedding parties, you’ll see all kinds of visitors enjoying the thrill of Harley-Davidson. Riders or not, everyone’s welcome here.
Accessible Guest Services
Accessible parking is available throughout the campus. Wheelchairs, power chairs, and mobility scooters are welcome, with complimentary wheelchairs offered on a first-come, first-served basis. Service animals, as defined by the ADA, are permitted. Dining areas, museum floors, and restrooms are fully accessible. For additional accommodation, please contact us ahead of your visit.
Ride Ready: Planning Tools for Your Visit
Travel Resources
Find everything you need to get here and make the most of your Milwaukee trip.
Plan by Interest
Whether you’re into history, design, family fun, or bikes, tailor your visit your way.
Maps
Navigate the Milwaukee region with ease using our detailed maps.
MOTOR Bar & Restaurant’s Menu
Refuel and relax – see what’s cooking at the restaurant.
Riding Resources
Plan your ride with routes, parking info, and everything bikers need to know.
Event Calendar
From bike nights to special events, check out what’s happening on campus.
Special Promotions
Discover current deals and limited time offers to make your visit even better.
Discover the Harley-Davidson Museum campus, a 20-acre destination in downtown Milwaukee where history, culture, and adventure come together. Located at 400 W. Canal Street near I-94, the campus offers free parking for cars and motorcycles, easy access to public transit, and plenty of space for visitors of all kinds. Explore iconic motorcycles, immersive exhibits, MOTOR Bar & Restaurant, and scenic riverfront patios, or plan a full-day experience with nearby H-D Headquarters, Davidson Park, and local dealerships. Whether you’re a motorcycle enthusiast, history buff, or looking for family-friendly activities, the H-D Museum campus is the ultimate Milwaukee attraction for an unforgettable visit.