What Fuels You

Plan Your Visit by Passion

From lifelong riders to history buffs, we’ve lined up experiences to match your vibe.

Your Adventure, Your Way

Whatever fuels your curiosity, motorcycles, design, tech, or family adventures, we’ve lined up the best experiences for you. Pick your passion and let us guide you on a ride like no other.

Riders

Thursday Bike Nights

Every Thursday in summer, the H-D Museum campus roars to life with 800+ bikes, live music, and Milwaukee’s ultimate biker hangout.

Saturday & Sunday Demo Rides

Test ride the newest Harley-Davidson models and feel the thrill of two wheels every Saturday and Sunday, all summer long.

This is Me Exhibit

Celebrate the diverse voices of Harley-Davidson riders through stories, portraits, and powerful perspectives.

Man and woman on motorcycles in front of H-D Headquarters

Self-Guided Outside Tour at Juneau Ave

Take an outside walking tour of Harley-Davidson’s original factory site and trace the company’s legendary roots.

Creating a Legend Exhibit

Step inside the design lab where Harley-Davidson icons are born and see how legends are made.

VIP Guided Tour

Go beyond the displays with an expert-led tour that reveals rare stories and insider details.

Powertrain Operations Factory Tour

Watch Harley-Davidson engines come to life with a behind-the-scenes factory experience.

Ezy Ryders Exhibit

Over five years, photographer Cate Dingley interviewed and photographed the Black motorcycling community of New York City.

Grab Your H-D Museum Tickets

Reserve your tickets and dive into a museum experience built for bikers, families, and thrill-seekers alike.

History Buffs

Historic Stories

Discover the people, places, and pivotal moments that shaped the legacy of Harley-Davidson.

Defining Moments in History

Discover how Harley-Davidson weathered the Great Depression, supported the WWII war effort, navigated the AMF buyback, and beyond.

The Archives Experience

Step into the H-D Archives and see rare artifacts, original design sketches, and innovations that changed the course of motorcycle history.

Wild Ones Vintage Motorcycle Rally

Step into a 1940s-style motorcycle rally with antique bikes, vintage games, and celebrate legacy of camaraderie, customization, and community.

Family Crew

H-D Museum Family Annual Pass

Unlimited visits, year-round perks, and endless family adventures at the H-D Museum.

Davidson Park Playground

Let the kids climb, play, and explore Milwaukee’s newest community park right at H-D Headquarters.

Family Fun on the Calendar

Check out what events are happening for families all year long.

Museum Programs for Scouts

Earn badges, spark creativity, and learn through interactive programs designed for Cub Scouts and Girl Scouts.

MOTOR Kids Menu

Fuel up with kid-approved favorites at MOTOR® Bar & Restaurant, perfect for even the pickiest eaters.

Innovation Seekers

Creating A Legend

The design process is a fusion of creativity and precision, where artists and engineers work side by side to shape machines that are both functional and emotionally powerful.

The Engine Room

Dive into the engineering behind the iconic engines in this immersive exhibit, featuring hands-on activities and showcasing their evolution through the decades.

Innovation in Motion

Go behind the scenes at the Powertrain Operations to witness cutting-edge manufacturing and craftsmanship in action. It’s where performance is born.

Go deeper. Get technical.

Led by an expert guide, these tours spotlight engineering breakthroughs, design evolution, and performance innovations. Your chance to get answers and go deeper into the machines behind the legend.

Ride, Dine, Shop, Explore the H-D Campus

From motorcycles and history to shopping, patio bites, and live music. The H-D Museum campus is where every explorer finds their thrill.

Fuel Your Curiosity

Trendsetters

Gear Up in Style

Discover exclusive apparel that blends heritage with modern edge. Whether you're riding or just vibing, the H-D Shop is your destination for statement pieces that turn heads.

Tank Wall & More: Selfie Central

From the iconic Tank Wall to vintage motorcycles, industrial architecture, and riverside views — every corner is a backdrop for your next unforgettable shot.

Big style. Rare deals.

Score discontinued favorites, limited-quantity treasures, and authentic H-D gear for men, women, and kids.

Your ride. Your story.

This Is Me celebrates individuality through bikes, gear, and the people who make H-D culture their own. From iconic machines to personal artifacts, this exhibit invites you to reflect, connect, and be inspired.

Foodies

MOTOR Bar & Restaurant

Where Bold Flavor Meets the Open Road

The Ultimate Smoke Show

Slow-smoked meats, bold flavors, and backyard BBQ vibes make MOTOR Bar & Restaurant the ultimate destination for food lovers.

Drinks & Good Vibes

Enjoy refreshing drinks and great company for Happy Hour 7 days a week, 3 – 6 p.m.

Saturday BBQ & Brews

Every Saturday from 5:30 – 8:30 p.m., enjoy live music from a rotating lineup of acoustic musicians.

Group Dining

From reunions to team outings, MOTOR delivers hearty flavors, plenty of space, and an atmosphere that keeps the conversation rolling.

Whether you’re a motorcycle enthusiast, history buff, family adventurer, design lover, trendsetter, or foodie, the Harley-Davidson Museum in Milwaukee offers experiences tailored to your interests. From Thursday Bike Nights, Saturday Demo Rides, and guided factory tours, to immersive exhibits like This Is Me, Creating a Legend, and Ezy Ryders, there’s something for every visitor. Explore Harley-Davidson history, innovation, and culture your way, and make your visit an unforgettable ride.